After teasing her new beauty brand for some time, singer and actress Lady Gaga is officially launching Haus Laboratories. The new beauty brand will be sold exclusively on Amazon, with pre-orders starting on July 15th (Amazon Prime Day) and expected delivery in September of 2019.
Haus Laboratories is set to become the first major beauty brand to be exclusively available on Amazon. The prices of the new beauty products will be slightly higher than drugstore brands, but lower than more premium department store offerings. In terms of the product range, Haus Laboratories will include makeup for the eyes, cheeks, and lips.
Having launched its own skincare line in March, it's clear that Amazon is making an effort to build out its beauty business.
Celebrity-Helmed Beauty Brands
Lady Gaga's New Haus Laboratories Brand Will Launch on Amazon
Trend Themes
1. Amazon-exclusive Beauty Brands - More established beauty brands may follow Haus Laboratories in selling their products exclusively on Amazon.
2. Affordable Premium Beauty Products - Other beauty brands may follow Haus Laboratories' example and offer slightly higher-priced products that still fall under the category of affordable and accessible.
3. Celebrity-inspired Beauty Brands - More celebrities may follow Lady Gaga's example and launch their own beauty brands.
Industry Implications
1. Beauty Industry - Amazon's entry into the beauty industry is disrupting traditional distribution channels and opening up new opportunities.
2. E-commerce Industry - Amazon's growing beauty business is contributing to the growth of the e-commerce industry as a whole.
3. Entertainment Industry - Celebrities launching their own beauty brands is disrupting the traditional relationship between the entertainment and beauty industries.