Haste the Day is a record label with the design by Jonathan McCray. The graphic designer chose to combine various images in a surreal manner to create the packaging design.
The main image used is a crown, with alternating images placed underneath to make up the bottom half of the item. For example, in one picture, an eye can be seen staring back with the pointed ends of the crown protruding from the top. In another, text makes up the bottom half of the crown, featuring words such as Haste the Day and King. Apart from these smaller images, most of the record packaging is made up of a plain colored background with the focus being drawn to these smaller illustrations.
Crowned Record Packaging
Haste the Day Features Surreal Images
Trend Themes
1. Surreal Packaging Design - The trend towards using surreal imagery in packaging design presents an opportunity for graphic designers to create unique and eye-catching designs.
2. Combining Unrelated Images - The trend towards combining unrelated images in packaging designs allows designers to create unexpected and thought-provoking artwork.
3. Minimalistic Backgrounds - The trend towards using plain colored backgrounds in packaging designs allows the focus to remain on the smaller illustrations and imagery used.
Industry Implications
1. Record Label - The record label industry can explore the use of surreal imagery in packaging design to create unique and memorable album covers.
2. Graphic Design - Graphic designers can capitalize on the trend of combining unrelated images to create innovative and unexpected designs in packaging and other visual media.
3. Print Production - The use of minimalistic backgrounds in packaging design creates an opportunity for print production companies to promote sustainable and eco-friendly products.