Britney Spears has signed with Hasbro to be the product ambassador of the new Hasbro Twister Dance game, which is a fun and musical twist on the classic Twister game.
The Hasbro Twister Dance game features the traditional Twister spots but playing the game involves dancing to today's top music. Included in the song list is a custom remix of Britney Spears' 'Til the World Ends,' along with songs by Ke$ha and Willow Smith. To play, you place the now-movable Twister spots on the floor, and when the spots light up, just place your feet on them to "rock the spots" in a dance combination.
Targeting girls ages 8 and up who want to learn dance moves to today's popular songs, the Hasbro Twister Dance game features Britney Spears on the game packaging as well as in the game's dance instruction videos.
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Britney Spears is the Face of the Hasbro Twister Dance Game
Trend Themes
1. Celebrity-branded Games - There is an opportunity for game developers to collaborate with celebrities and create branded games to target a wider audience.
2. Interactive Music Games - There is an opportunity to merge the traditional concept of board games with interactive music experiences.
3. Dance-related Gaming - There is an opportunity to create more dance-related games to target a younger and active audience.
Industry Implications
1. Entertainment - The entertainment industry has an opportunity to collaborate with game developers and release branded games to promote their content.
2. Gaming - The gaming industry has an opportunity to develop more interactive music games and expand their target audience.
3. Fitness and Wellness - The fitness and wellness industry has an opportunity to collaborate with game developers and create interactive dance games to promote fitness and wellness in a fun way.