Juniper Ridge announced the release of two new products under its 100% sustainably harvested tea range. The new offerings boast no artificial additives and can be identified by their pure, natural flavors.
The two new blends — the Yerba Santa and the Doug Fir & Rosehips, are both inspired by "California's majestic coastal ranges." The botanical teas are ideal for a variety of situations, including hiking, camping or simply enjoying it at home.
The Douglas Fir & Rosehip tea boasts a soft and savory taste that is reminiscent of "clean mountain air." The flavor is enhanced by soft citrus, melons, and earthy accents. The Yerba Santa harvested tea, on the other hand, is infused with sweet birch and floral undertones that is accented by honeysuckle.
Sustainably Harvested Teas
Juniper Ridge is Introducing Two New Flavors to Its Product Range
Trend Themes
1. Sustainably Harvested Teas - Disruptive innovation opportunity: Create a line of sustainably harvested teas with all-natural flavors, appealing to health-conscious consumers.
2. Botanical Tea Blends - Disruptive innovation opportunity: Develop unique botanical tea blends inspired by natural landscapes, offering consumers a taste of adventure in every cup.
3. Enhanced Flavors - Disruptive innovation opportunity: Experiment with flavor enhancements using natural ingredients to create teas that evoke sensory experiences, capturing the essence of a specific environment.
Industry Implications
1. Tea Industry - Disruptive innovation opportunity: Integrate sustainable harvesting practices and natural flavorings into tea production, appealing to eco-conscious consumers.
2. Health and Wellness Industry - Disruptive innovation opportunity: Position sustainably harvested teas as a healthy alternative to traditional tea products, tapping into the growing demand for natural and functional beverages.
3. Outdoor Recreation Industry - Disruptive innovation opportunity: Collaborate with outdoor brands to create tea blends specifically designed for outdoor activities, providing an energizing and flavorful drink option for adventurers.