Hallmark is expanding its collection of Harry Potter keepsake products with all-new gifts and collectibles. Exclusively at Hallmark Gold Crown stores and online, fans can now find a variety of ornaments, mugs, decorative quotes and other items that draw inspiration from the magical universe.
Some of the newly added keepsakes that stand out include the Hallmark Keepsake Storyteller Ornaments and the coordinating Christmas Tree Topper, which bring a scene from the Harry Potter and the Sorcerer's Stone film to life with lights and sounds. Other decorative ornaments depict Weasleys' Wizard Wheezes, the joke shop founded by twins Fred and George Weasley.
As part of its itty bittys plush collectibles line, Hallmark added new characters like Hagrid, Dobby, Luna Lovegood, and Professor McGonagall.
Wizardly Franchise Collectibles
Hallmarj is Now Sharing a Collection of Harry Potter Keepsakes
Trend Themes
1. Harry Potter Collectibles - Retailers can capitalize on the continued popularity of Harry Potter by creating unique and desirable collectibles inspired by the wizarding world.
2. Movie Franchise Product Lines - Expanding product lines to include items inspired by popular movies and TV shows can boost sales and create buzz for both the franchise and the brand offering the products.
3. Interactive Ornaments - Creating interactive ornaments that light up or play sounds can add an extra level of excitement for collectors and may lead to repeat purchases in the future.
Industry Implications
1. Retail - Retailers can take advantage of the interest in Harry Potter by stocking a variety of unique collectibles and holiday ornaments in their stores.
2. Entertainment - Movie and TV studios can partner with companies to create merchandise and collectibles based on their franchises, adding to the overall fan experience and increasing revenue streams.
3. Toy Manufacturing - Creating interactive and high-quality Harry Potter collectibles and toys can attract a dedicated fan base and drive sales for toy manufacturers.