The Harper's Bazaar May 2011 editorial prepares you to be ultra-comfortable in this spring's trend of wearing pajamas in public.
What is usually worn behind closed doors in the comfort of your own home is now deemed a stylish ensemble to wear while strolling down the street. The sleek sleep sets worn by Constance Jablonski are sophisticated and chic, with eye-catching silk prints by Tommy Hilfiger and Roberto Cavalli. Other pieces from the editorial prove to be inspired by casual homewear of layered cotton tees and long shirtdresses. Even the floor-length frocks in hot pink and beige take from the design of a nightgown. You can definitely see that these pajama sets have been modernized for classy outerwear.
The Harper's Bazaar May 2011 editorial was photographed by Greg Kadel and styled by Katie Mossman, who pulled pieces from Derek Lam, Michael Kors, Tommy Hilfiger and others.
Sleek Sleepwear Outerwear
Harper's Bazaar May 2011 Editorial Features Pajamas in Public
Trend Themes
1. Public Pajama Fashion - The trend of wearing pajamas in public is disrupting traditional notions of fashion and blurring the lines between loungewear and streetwear.
2. Sleek Sleep Set Style - Modernized sleep sets with sophisticated silk prints and chic designs are creating disruptive opportunities in the fashion industry, merging comfort and style.
3. Homewear-inspired Fashion - Casual homewear pieces such as layered cotton tees and long shirtdresses are inspiring new fashion trends, redefining how comfort can be incorporated into everyday attire.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of public pajama fashion by designing new lines of stylish, comfortable sleepwear that can be worn as outerwear.
2. Textile Industry - The textile industry has an opportunity to innovate by developing fabrics that offer the luxurious comfort of sleepwear while also providing the desired aesthetic for public wear.
3. Retail Industry - Retailers can tap into the demand for homewear-inspired fashion by offering a wide range of stylish and comfortable options for customers looking to mix loungewear with streetwear.