The Harper's Bazaar Korea July 2012 'Sweet Slugger' editorial brings the magazine's readership on to a lit up baseball diamond. Models Hye Jung Lee and So Young Kang got fully into the spirit of the spread here as they wielded long bats and weathered gloves, an athletic fashionista's veritable dream.
Lee and Kang's movement throughout the aisles of chairs and grassy fields was captured by photographer Choi Yong Bin. Bin's focus on the sets bight lighting added a realistic dimension to Sweet Slugger, reminiscent of the way in which live baseball games appear on television. Stylist Mirim Lee's inclusion of jerseys, red caps and striped dresses were contrasted with elegant ball gowns, tie up heels and ivory baby doll pieces, exhibiting the unlikely pairing of sporty apparel with seductive styles.
Athletic Slugger Spreads
The Harper's Bazaar Korea July 2012 Editorial Features Active Sets
Trend Themes
1. Athletic Fashion - The trend of combining sporty apparel with seductive styles offers opportunities for brands to create disruptive and unique fashion designs.
2. Sports-inspired Photography - The trend towards sports-inspired photography presents opportunities for innovative photo shoots and event photography for sports brands.
3. Lighting in Fashion Photography - The trend of incorporating lighting techniques from other industries into fashion photography presents opportunities for lighting and photography companies to build partnerships with fashion brands.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of athletic-inspired designs and create new clothing lines that merge style and function.
2. Sports - The sports industry can leverage the trend of sports-inspired photography by partnering with photographers and brands to create unique and innovative promotional materials.
3. Lighting and Photography - The lighting and photography industries can explore the trend of incorporating lighting techniques into fashion photography to expand their client base beyond traditional industries.