Harem London is a contemporary fashion brand based in London and it recently unveiled a look at its Spring/Summer 2021 collection before London Fashion Week. The designs are vibrantly crated and celebrate its heritage by honoring the juxtaposing cultures that exist in Dalston, London.
The many subcultures and diversity of the location is the main inspiration behind the seasonal designs. There are minimal designs that capture a global perspective from a cross-cultural angle with laid back silhouettes paired with hand dyed organic fabrication. The capsule also features items such as hoodies, sweatpants, shorts, and sweaters to layer and ease into the season. All of the clothing is made by hand and organically dyed to embody the brand's dedication to sustainable production.
Vibrant Contemporary Fashion
Harem London Celebrates the Juxtaposing Cultures in Dalston
Trend Themes
1. Cross-cultural Fashion - Disruptive innovation opportunity: Creating fashion collections that celebrate the diversity of cultures and fuse contrasting elements.
2. Sustainable Fashion Production - Disruptive innovation opportunity: Developing innovative techniques and processes for handmade, organically dyed clothing to meet the demand for sustainable fashion.
3. Layered Silhouettes - Disruptive innovation opportunity: Designing versatile clothing items such as hoodies, sweatpants, and sweaters that can be layered to adapt to changing weather conditions and style preferences.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating diverse cultural influences and sustainable practices into fashion brands to create unique and environmentally conscious collections.
2. Textile and Fabric Manufacturing - Disruptive innovation opportunity: Developing new techniques and technologies for organic fabric dyeing to meet the growing demand for sustainable textile production.
3. Retail and E-commerce - Disruptive innovation opportunity: Leveraging the trend of layered silhouettes to drive sales of versatile clothing items and promote new styling options to customers.