Iconic basketball sneaker model, the Air Jordan 7 is unveiled in a new design that celebrates Bugs Bunny -- it is entitled 'Hare 2.0.' The sneaker is different from the original design as the uppers feature a hairy fur finish in place of the classic leather construction.
This is done to recall the character, adding an additional green tint to the furry uppers to make it more cartoon-like. Additional details that make up the sneaker include pink colors at the inner heel collar, the throat, tongue, and the ankle panel. There are also debossed accents on the sides that read "130014-100" which indicates the original release in 1991. Branding details round out the sneaker through forms of embroidery and logos in a colorful manner.
Cartoon-Inspired High-Top Sneakers
The Air Jordan 7 Hare 2.0 Sneakers Celebrates Bugs Bunny
Trend Themes
1. Cartoon-inspired Fashion - Opportunity for designers to create more sneakers or fashion apparel that channels cartoon characters for consumers who are nostalgic for their childhood cartoons.
2. Furry Textures - Opportunity for shoe construction to include furry textures in sneakers or other footwear designs.
3. Colorful Accents - Opportunity for designers to add colorful accents to their product offerings, in order to create a unique and personalized customer experience for buyers.
Industry Implications
1. Footwear - Innovative designs like the Air Jordan 7 Hare 2.0 can create a new trend in sneaker culture, inspiring shoe companies to design and launch new products with unique features.
2. Fashion - Cartoon inspired fashion can be an opportunity for designers and clothing companies to release new lines of clothing inspired by iconic animated characters, creating a nostalgic connection with consumers.
3. Marketing and Advertising - This trend can be an opportunity for companies to engage their customers with unique marketing strategies that utilize the familiarity and nostalgia of popular animated characters to sell their products.