Omission Brewing Company launched a line of hard seltzers in 12-ounce cans that boast just four all-natural ingredients and no added sugar. Additionally, these natural hard seltzers will appeal to mindful drinkers with their clean, low-calorie recipes and refreshing flavors like Pomegranate-Blueberry-Acai, Orange Twist, Lime and Grapefruit.
The simple ingredients that go into the making of these all-natural hard seltzers include just carbonated filtered water, alcohol from organic cane sugar, hops and natural fruit flavors.
As Omission Brand Manager Ashley Picerno puts it, "It’s no secret that there’s a serious seltzer craze happening right now, and we didn’t want to simply throw another product at consumers. At Omission, we believed there was an opportunity to offer something that not only tastes amazing but also leaves you feeling just as great."
Minimalist Hard Seltzers
Omission Brewing Co.'s Hard Seltzers Contain Four All-Natural Ingredients
Trend Themes
1. Natural Ingredients - Disruptive innovation opportunity: explore and develop new products that prioritize all-natural ingredients to meet the growing demand of mindful drinkers.
2. Low-calorie Recipes - Disruptive innovation opportunity: create innovative recipes that offer low-calorie options for health-conscious consumers in the hard seltzer market.
3. Refreshing Flavors - Disruptive innovation opportunity: experiment with unique and refreshing flavor combinations to stand out in the competitive hard seltzer industry.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: introduce new hard seltzer products that cater to the consumers' increasing demand for healthier and natural beverage options.
2. Alcohol Industry - Disruptive innovation opportunity: develop and promote alternative alcoholic beverages that align with the changing preferences of mindful and health-conscious consumers.
3. Canned Beverage Industry - Disruptive innovation opportunity: capitalize on the popularity of canned beverages by offering high-quality, all-natural hard seltzers in convenient and eco-friendly packaging.