The La Colombe Hard Cold Brew Coffee has been created in collaboration with MillerCoors as a new product that will offer consumers a premium coffee drink that packs a different kind of kick.
Crafted with a blend of Brazilian and Colombian coffees, the drink is a malt beverage that boasts a 4.2% ABV to offer adult consumers an alternative way to relax while still upping their energy. The coffee drink comes in packs of four and is likely to be favored by consumers seeking the next shift within the artisan coffee and alcohol industries.
The La Colombe Hard Cold Brew Coffee is available now in select markets and comes in two flavor options including Black and Vanilla.
Alcoholic Canned Coffee Beverages
The La Colombe Hard Cold Brew Coffee Has a 4.2% ABV
Trend Themes
1. Alcoholic Canned Coffee Beverages - The creation of canned alcoholic coffee beverages presents an opportunity for artisan coffee and alcoholic beverage industries to cater to consumers seeking alternative ways to relax.
2. Alternative Beverage Options - The combination of caffeine and alcohol in drinks like the La Colombe Hard Cold Brew Coffee present an opportunity for the beverage industry to target consumers who want to enjoy a hybrid experience.
3. Collaboration and Partnerships - Collaborations and partnerships between coffee and alcoholic beverage companies, such as the La Colombe and MillerCoors collaboration, can lead to the creation of innovative and unique beverages.
Industry Implications
1. Alcoholic Beverage Industry - The creation of alcoholic canned coffee beverages presents an opportunity for the alcoholic beverage industry to expand its product offerings to meet the needs of consumers seeking a unique beverage experience.
2. Coffee Industry - The coffee industry can explore the creation of canned coffee beverages that provide a unique and energizing experience for those seeking an alternative to traditional coffee drinks.
3. Malt Beverage Industry - The malt beverage industry can leverage the popularity of artisan coffee and appeal to consumers seeking a unique malt beverage experience by creating more canned coffee beverages like the La Colombe Hard Cold Brew Coffee.