Ruzzo, a Clackamas, Oregon-based family operation that specializes in high-quality sparkling hard citrus beverages, has definitely knocked it out of the park with the introduction of a range of products that offer a refreshing and spectacularly satisfying alternative to seltzers, conventional hard sodas and other adult beverages.
Ruzzo's collection of bubbly and effervescent hard citrus beverages are crafted from real lime and lemon juice and are then burnished with the addition of carefully selected teas, fruit purees and other ingredients. Among the highlights from this new and exciting product range are the tart and spicy Lime Kick and the sweet, bursting-with-berry Razzleberry drink.
All of the products in Ruzzo's collection of hard citrus drinks are gluten-free and 6.5% ABV, making them an enjoyable beverage for any occasion and setting.
Effervescent Hard Citrus Drinks
The 'Ruzzo' Beverage Collection Uses Real Citrus & Added Bonuses
Trend Themes
1. Sparkling Hard Citrus Beverages - Creating new and unique flavor combinations of sparkling hard citrus beverages using real juice, teas, and fruit purees, holds promise for the industry.
2. Health-conscious Alcoholic Beverages - There is an opportunity for the alcoholic beverage industry to tap into health-conscious consumers by offering gluten-free and natural ingredient-based drink options.
3. Alternative to Traditional Adult Beverages - Hard citrus drinks with unique and exciting flavors can be leveraged as a refreshing and satisfying alternative to traditional adult beverages.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can leverage the trends for creating sparkling hard citrus beverages, health-conscious drink options, and alternative adult beverages.
2. Health and Wellness Industry - The health and wellness industry can benefit from the demand for alcoholic drink options that cater to health-conscious consumers with natural ingredients.
3. Retail Industry - Retailers could incorporate the latest trends in hard citrus drinks into their inventory to cater to customers looking for unique and refreshing adult drinks.