Happy Valley Meat Company (HVMC) offers a way for chefs specifically to access responsibly raised animals. This is an innovative way for various actors to connect and make a difference. While many consumers have decided not to eat meat or at least eat meat less (See: the Meatless Monday movement that can be seen on various social media platforms each and every week), another option is to be more aware of the animals that you do eat.
"When the two young cofounders of this literal farm-to-plate start-up set out to build a business, they knew the key to connecting chefs to farmers of sustainable beef had to be the slaughterhouse," wrote Edible Manhattan about HVMC in their May/June issue. "It’s hard to treat animals humanely, and meat carefully, when thousands of head of beef are processed in a day."
Contact Information
Happy Valley Meat Company website
HVMC on Facebook
HVMC on Twitter
HVMC on Instagram
Responsibly Eating Animals
Happy Valley Meat Company Offers Chefs a Holistic Way to Prepare
Trend Themes
1. Responsibly Raised Animals - The trend towards ethically sourced meat products presents an opportunity for disruption in the meat industry for those who are able to incorporate more humane practices.
2. Farm-to-plate Startups - The farm-to-plate startup model provides an opportunity for the meat industry to become more transparent in their practices and to connect producers to consumers more directly.
3. Sustainable Beef Production - Incorporating sustainable farming practices in beef production is becoming increasingly important, and presents an opportunity for innovation in the beef industry.
Industry Implications
1. Food Production - The food production industry can benefit from incorporating ethical and transparent practices into meat production.
2. Restaurant Industry - Restaurants that prioritize ethical food sourcing and are transparent about their practices may see increased support from socially conscious consumers.
3. Agriculture - The agriculture industry may benefit from incorporating more sustainable and humane practices into beef production.