Available until May 22 at participating McDonald's locations, the Super Mario Happy Meal toys celebrate the release of Mario Kart 8 Deluxe with a series of familiar characters. A total of eight characters in all within the new collection of fast food toys makes them highly collectible and an effective promotion of the Nintendo brand's latest system (the Nintendo Switch) along with the newly updated racing game.
The Super Mario Happy Meal toys are being paired with a sweepstakes that enables winners to win one of 100 Nintendo Switch Prize Packs that include the system itself along with the newly released Mark Kart 8 Deluxe. The lineup of toys includes, Luigi, Mario, Bowser, Princess Peach, Yoshi, a Red Koopa Shell, a 1-Up Mushroom and an Invincible Mario.
Special Edition Gamer Toys
The Super Mario Happy Meal Toys Celebrate Mario Kart 8 Deluxe
Trend Themes
1. Fast Food Toy Collectibles - Creating highly collectible and themed merchandise can drive brand promotion and appeal to children and younger consumers.
2. Cross Promotion Sweepstakes - Partnering with complementary brands can create engaging promotions and incentivize consumers to make purchases.
3. Product-driven Gaming Promotions - Promoting a new or popular game through merchandise can increase revenue and engagement among consumers.
Industry Implications
1. Fast Food Industry - The fast food industry can enhance its appeal to children and younger consumers by partnering with popular brands and franchises to create collectible toys and incentives.
2. Gaming Industry - The gaming industry can leverage popular franchises and characters to create merchandise and cross-promotional opportunities to drive revenue and reach new audiences.
3. Promotional Industry - The promotional industry can create effective marketing strategies for brands by pairing them with popular franchises and merchandise to engage consumers and incentivize purchases.