Professor David Nutt is the creative mind behind a new strand of libation called 'Alcosynth' that is able to provide hangover-free enjoyment. This is thanks to the intent to design a liquid with similar effects of alcohol -- minus the next day aftereffects. In addition, the drink will taste better than alcohol and mix well in cocktails.
'Alcosynth' is an alternative to libation that ensures consumers can enjoy boozy beverages without harming their internal organs. The liquid also eliminates the bitter taste most alcohols have, while still mixing well with many classic recipes. Consumers opting for 'alcosynth' at the bar will omit the effects often caused by overconsumption of alcohol such as sickness, dry mouth and headaches.
Nutt hopes 'Alcosynth' will be a staple on bar rails by 2050.
Hangover-Free Libations
The 'Alcosynth' Boozy Beverage Eliminates the Aftereffects of Drinking
Trend Themes
1. Hangover-free Libations - Disruptive innovation opportunity: Develop alternative beverage options that provide the enjoyment of alcohol without the negative aftereffects.
2. Alcosynth - Disruptive innovation opportunity: Create a new category of beverages that offer a better-tasting and healthier alternative to traditional alcohol.
3. Internal Organ-friendly Drinks - Disruptive innovation opportunity: Design beverages that prioritize consumer health by eliminating the harmful effects of alcohol on the body.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Explore new formulas and technologies to develop hangover-free drinks that cater to health-conscious consumers.
2. Hospitality Industry - Disruptive innovation opportunity: Incorporate hangover-free libations like Alcosynth into bars and restaurants, providing a unique selling point for businesses.
3. Mixology Industry - Disruptive innovation opportunity: Create a range of cocktail recipes using Alcosynth and other hangover-free alternatives, appealing to cocktail enthusiasts looking for healthier options.