As if Amazon didn't already own a significant chunk of the online shopping market, it is now looking to expand its reach with Handmade at Amazon, an online store dedicated to artisan-made goods.
The Handmade at Amazon store is divided into seven categories such as furniture, artwork, home decor and jewelry, and allows you to purchase one-of-a-kind items made my artisans. In fact, the store is already stocked with 80,000 items from artisans in 60 countries around the world. Every single item is handmade, with each artisan having a profile on the site so you can get to know them and how they make their products.
It might seem odd to see a corporate giant making use of craft culture in this manner, but with its global reach, Amazon is sure to strike gold with this latest venture.
Online Handicraft Markets
The 'Handmade at Amazon' Store Sells Genuine Handicrafts
Trend Themes
1. Online Handicraft Markets - The rise of online platforms dedicated to selling artisan-made goods creates opportunities for independent artisans to access a global market.
2. Artisan Profiles - The inclusion of artisan profiles on online platforms allows consumers to connect with the makers and understand the story behind the products, fostering a deeper appreciation for handmade goods.
3. Corporate Engagement in Craft Culture - Large corporations like Amazon entering the craft market space indicates the potential for disruptive innovation and new business models within the industry.
Industry Implications
1. E-commerce - The rise of online platforms focused on handmade goods presents opportunities for e-commerce businesses to create specialized marketplaces and cater to niche consumer segments.
2. Art and Home Decor - The growth of online artisan markets provides opportunities for art and home decor industries to collaborate with and showcase the work of independent artisans, expanding their product offerings.
3. Crafts and Artisanal Goods - The increased visibility and accessibility of artisan-made goods through online platforms opens up new avenues for small businesses and entrepreneurs to thrive in the crafts industry.