While COVID-19 has meant fewer commuters on the road, Hardee's appears to still be betting on the breakfast crowd with its new Hand Breaded Chicken & Waffle Sandwich.
Hardee's is currently in the midst of testing its new Hand Breaded Chicken & Waffle Sandwich at locations in Columbia, South Carolina; Huntsville, Alabama, and Des Moines, Iowa. The dish itself is a sweet and savory creation that pairs two toasted Belgian-style maple waffles with a 10% premium white-meat hand-breaded chicken breast filet. To tie the whole thing together, the chicken is slathered with a sweet maple butter sauce.
The new Hand Breaded Chicken & Waffle Sandwich can currently be found at participating test locations now through September 22, 2020.
Waffled Breaded Chicken Sandwiches
Hardee's is Testing a Hand Breaded Chicken & Waffle Sandwich
Trend Themes
1. Breakfast Innovation - Expanding breakfast menus with unique and indulgent options like the Hand Breaded Chicken & Waffle Sandwich.
2. Sweet and Savory Combos - Creating dishes that combine contrasting flavors, such as maple waffles with hand-breaded chicken and sweet maple butter sauce.
3. Limited-time Test Menus - Testing new menu items for a limited time to gauge customer interest and drive sales.
Industry Implications
1. Fast Food - Fast food chains can explore innovative breakfast options to attract and retain customers.
2. Poultry Industry - Poultry companies have the opportunity to collaborate with restaurants to develop hand-breaded chicken products for unique menu offerings.
3. Food Service - Restaurants can experiment with sweet and savory flavor combinations to create new and exciting dishes for their customers.