These new Halo Top Desserts are being launched as a way to help consumers prepare premium treats from the comfort of home in a lower calorie way when compared to conventional recipes.
The products include the Halo Top Light Cake Mix Single-Serve Cups, Halo Top Light Brownie Mix: Fudge Brownie and the Halo Top Light Cookie Mix. Each of the products are reported to contain a third fewer calories than leading alternatives on the market. The various recipes start at 80-calories per serving and are capable of being easily prepared from home.
Brand Manager Peter Gargula spoke on the new Halo Top Desserts saying, "Halo Top was founded on an idea to make a lower-calorie ice cream that doesn’t sacrifice flavor and indulgence. We’ve been constantly innovating products to give consumers indulgence they can feel good about"
Lower-Calorie Baking Mixes
These Halo Top Desserts Come in Three Options
Trend Themes
1. Lower-calorie Baking Mixes - Innovative baking mixes with reduced calorie options.
2. Single-serve Dessert Cups - Individual servings of low-calorie desserts to meet the growing demand for portion control.
3. Indulgent Desserts with Fewer Calories - Innovation in the dessert industry to offer delicious products with lower calorie counts.
Industry Implications
1. Baking Mix Industry - Companies in the baking mix industry can capitalize on the growing demand for healthier and lower calorie options.
2. Dessert Industry - The dessert industry can benefit from making innovative products that cater to consumers looking for indulgence with less guilt.
3. Food Manufacturing Industry - Companies in the food manufacturing industry can embrace disruptive innovation by utilizing new formulas and ingredients to create low-calorie dessert options.