MTN DEW debuts its annual Halloween-themed drink flavor ahead of the spooky and ghost-filled holiday, making it available to eager individuals starting August 26th at "haunted houses and retailers across the country." The early release will allow for the product to gain traction and capture consumer attention prior to the surge of offerings like it on the market. Playfully dubbed 'MTN DEW VooDew,' the special beverage is intentionally doused in mystery and can be purchased for a limited time.
The branded Halloween-themed drink has no color and the company intentionally does not announce the flavor of the beverage — it "could be cotton candy, candied apple, cream soda [and so on]." Moreover, the mystery of the flavor is great for social media engagement and MTN DEW encourages it with the #MTNDEWVOODEW handle.
Branded Halloween-Themed Drinks
MTN DEW Releases MTN DEW VooDew Ahead of the Spooky Holiday
Trend Themes
1. Branded Mystery Drinks - Opportunity for companies to tap into the excitement of seasonal offerings and create a sense of anticipation through mystery marketing.
2. Limited Time Offers - Creating scarcity with limited time product offerings can increase consumer urgency and demand.
3. Social Media Engagement - Encouraging consumer engagement with hashtags, contests, and user-generated content can increase brand awareness and loyalty.
Industry Implications
1. Beverage - Companies can utilize seasonal marketing tactics like branded mystery drinks to drive consumer interest and expand their product lines beyond traditional offerings.
2. Retail - Retailers can create themed displays and promotions around seasonal products to increase foot traffic and drive sales.
3. Marketing and Advertising - Agencies can help brands develop creative, spooky campaigns utilizing mystery marketing and social media to engage and excite consumers around seasonal offerings.