Vans, the pioneer in skate shoe, are taking part in the Halloween trend by releasing a limited edition sneaker.
As time ticks closer to Halloween, companies are ensuring they don't miss out on the product tray of Trick or Treat goodies, and Vans is no exception. Models Sk8-Hi and OldSchool both come with an upper in black/white/orange patent leather. They also feature a pumpkin head tag and a "Trick or Treat?" print on the outer sole.
These pumpkinlicious sneakers are out in Japan this month.
Halloween Sneakers
Trick or Treat Vans
Trend Themes
1. Limited Edition Sneakers - Companies can capitalize on the trend by releasing limited edition sneaker designs, especially during holiday seasons like Halloween.
2. Holiday-themed Footwear - Designing holiday-themed footwear, like Halloween-inspired sneakers, is a disruptive innovation opportunity for shoe brands looking to tap into seasonal trends.
3. Collaborative Brand Partnerships - Collaborating with popular brands or franchises to create unique and themed sneakers, such as Halloween collaborations, can create disruptive innovation opportunities for footwear manufacturers.
Industry Implications
1. Footwear - The footwear industry can leverage the Halloween trend by creating themed footwear collections and limited edition designs.
2. Fashion Retail - Fashion retailers can explore partnerships with shoe brands to offer exclusive holiday-themed sneakers, providing customers with unique and limited-edition products.
3. Ecommerce - Ecommerce platforms can seize the opportunity by featuring and promoting limited edition Halloween sneakers from various brands, catering to the demand of holiday enthusiasts.