Decadent Halloween S'mores

This Treat from Dylan's Candy Bar is Overloaded with Sweets

Many trick-or-treaters surely agree that the more candy and chocolate that's piled onto a treat, the better it is—like with these Haunted Halloween S'mores from Dylan's Candy Bar. The spooky snack puts a festive spin on the classic s'more, by increasing the amount of milk chocolate that's integrated, while still leaving a gooey marshmallow center.

While this could potentially inspire the creation of similar Halloween s'mores at home, this is one snack that is probably easier to buy pre-packaged, due to the mess that's likely comes with the many separate pieces that need to be held together by liquid chocolate.

Aside from these sweet s'mores, other foods that are being reappropriated for the Halloween season include pizzas, vegetable stews, Rice Krispie treats and jalapeño poppers.
Trend Themes
1. Overloaded Sweets - Opportunity for confectionery companies to create more indulgent treats by piling on additional candy and chocolate.
2. Festive Food Reappropriation - Opportunity for food companies to repurpose popular dishes for specific occasions, like Halloween-themed pizzas and vegetable stews.
3. Creative Snack Combos - Opportunity for companies to experiment with unique and unexpected flavor combinations, such as Halloween s'mores with increased milk chocolate.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to create and market overloaded sweets for special occasions like Halloween.
2. Food - Opportunity for food companies to reappropriate popular dishes and snacks to cater to seasonal and festive demands.
3. Snack - Opportunity for companies to innovate and create new snack products with creative flavor combinations for unique and indulgent experiences.

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