In celebration of all things spooky, Jose Cuervo Cinge is releasing a special Halloween comic only on Instagram.
Jose Cuervo Cinge is a bold tequila drink that boasts a fiery kick that comes from cinnamon. 'The Night' is a graphic novel that takes inspiration from the sting of a scorpion and is appropriately set in a vibrant red cinnamon-colored world. Each day, a new frame of the comic is uploaded to the brand's Instagram account. One of the neatest parts about the graphic comic strip is that it is truly one that fans will want to look out for, since the names and likenesses of Jose Cuervo fans are being included into the story. To become part of the tale, fans can share a selfie with the #CingeMyFace tag and keep an eye out for how the graphic novel unfolds on the @JoseCuervoTequila account.
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
Trend Themes
1. Interactive Social Marketing - Opportunity for brands to engage consumers through interactive social media content like personalized comics
2. Crowdsourced Content Creation - Opportunity for brands to incorporate user-generated content into marketing campaigns like adding fans' names and faces into branded comics
3. Branded Storytelling - Opportunity for brands to use storytelling as a marketing tool to effectively convey brand messaging through visual mediums like Instagram comics
Industry Implications
1. Alcohol - Opportunity for alcohol brands to create interactive and engaging social media campaigns that allow for customer participation using user-generated content.
2. Publishing - Opportunity for publishing companies to leverage social media to produce and distribute content in an innovative and interactive way that promotes user engagement.
3. Digital Marketing - Opportunity for digital marketing agencies to create new and inventive strategies that utilize social media and user-generated content to increase brand awareness and engagement.