Following the release of its Ghost Whopper here in the US, Burger King has released an equally spooky new 'Halloking Whopper' over in Argentina. Though tasty, the sight of this new burger may give you a bit of a fright.
Unlike the Ghost Whopper, which boasts a muted white color palette, the new Halloking Whopper takes its cutes from nighttime. The burger starts with a dark black sesame bun, which is then topped with a juicy beef patty, cheddar cheese, sliced pickles, lettuce, tomatoes, mayo, ketchup, and onions. Since the new burger is a Halloween promotion, it is only available at participating Burger King Argentina locations for a limited time.
In recent years, brands have experimented with using colored buns as a way to adapt their existing menu items for different holidays, like Halloween.
Seasonal Black Halloween Burgers
Burger King Argentina's Halloking Whopper is Here for Halloween
Trend Themes
1. Colored Burger Buns - Opportunity for fast food chains to create seasonal menu items by using colored buns for various holidays.
2. Halloween Promotions - Opportunity for businesses to create limited-time promotions and products specifically for Halloween.
3. Spooky Food Offerings - Opportunity for food establishments to create spooky and visually intriguing food items to attract customers.
Industry Implications
1. Fast Food Chains - Disruptive innovation opportunity for fast food chains to create unique and seasonal menu items to attract customers.
2. Marketing and Advertising - Disruptive innovation opportunity for marketing and advertising agencies to develop creative strategies and campaigns for Halloween promotions.
3. Food and Hospitality - Disruptive innovation opportunity for food establishments to create unique and visually captivating food offerings to enhance customer experience.