Peacock, an AVOD streaming service owned by NBC Universal, has partnered with Hallmark to launch 'Hallmark Hub' on the platform. The new "hub" will feature programming from channels, including on-demand and live content from the television networks Hallmark Movies & Mysteries, Hallmark Channel, and Hallmark Drama.
All Hallmark material on the service is free to access for users with premium Peacock subscriptions. According to the business, the linear plus SVOD agreement is a first for Peacock. The hub also provides a VOD selection of current and vintage films in addition to other Hallmark library movies.
"As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with. Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands," said Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal/
Greeting Card-Branded Streaming Hubs
Peacock's New Hallmark Hub Features Live & On-Demand Content
Trend Themes
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Branded Streaming Hubs — More companies will explore partnerships to create branded streaming hubs for targeted content.
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Linear and VOD Agreements — Businesses will experiment with linear and VOD agreements to increase accessibility and enhance the user experience.
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Free Access to Premium Content — Companies will offer free access to premium content to drive engagement and grow their audience.
Industry Implications
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Entertainment — Entertainment companies will explore branded streaming hubs and unique partnerships to provide their viewers with exclusive content.
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Advertising and Marketing — Advertising and marketing industries will consider linear plus SVOD agreements as a new avenue for promoting and reaching a more targeted audience.
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Technology and Innovation — Technology and innovation industries will continue to innovate and develop new ways of delivering and consuming content through streaming services and branded partnerships.