Movie-Paired Wine Clubs

The Hallmark Channel Wine Club Treats Members to DVDs, Ornaments & More

The Hallmark Channel Wine Club is a new way for fans of wine and made-for-TV movies to get a taste of two things they enjoy. While Hallmark has been making wines and hard seltzers for some time, this new wine club gives people the chance to automatically receive wines four times a year.

The wine club catered to the Hallmark Channel lifestyle gives members the chance to experience new wines created exclusively for the club, plus perks like special offers, tastings with winemakers, bonus bottles and more. There are also other benefits like access to a free month of Hallmark Movies Now, Hallmark Channel DVDs, Hallmark Publishing eBooks and audiobooks and Hallmark Keepsake Ornaments.

Each quarter, wine club members can look forward to enjoying wines that are paired with movie suggestions.
Trend Themes
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Industry Implications
1. Wine - Creating a product subscription service can create new revenue streams and help winemakers reach new or repeat customers.
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