The Dorset-based beer and pub firm Hall & Woodhouse, which owns Badger Beers, has created a new craft line called Outland. The Hall & Woodhouse brewery on Blandford St. will produce the Outland line of beers. While it has a new name, brand representatives acknowledged that it is essentially the previous 'Badger Milk Made' stout in a new format. The 5.2% ABV milk stout and a 5% ABV ginger pale ale will be available in a can format when the line debuts in April, while a 5% ABV west coast IPA will be offered on draught at Hall & Woodhouse pubs at first, with cans following in the fall.
"Outland will be going into all Hall & Woodhouse 54 managed pubs and selected pubs within the 109-strong leased/tenanted estate. Outland will also be available at selected beer festivals and events across the spring and summer, including BrewLDN and Teddy Rocks, a music event in Dorset," said Giles Mountford, drinks marketing manager for Hall & Woodhouse.
Canned Craft Stout Lines
Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland
Trend Themes
1. Craft Beer in Cans - Canned craft beer is becoming increasingly popular amongst consumers, creating an opportunity for breweries to expand their offerings and reach a wider audience.
2. Rebranding to Attract Audience - Rebranding can be an effective strategy for companies to attract new or younger audiences, as well as to refresh their image and appeal to changing consumer preferences.
3. Promotion of Local Events - Promoting products at local events can be a valuable marketing strategy for businesses, as it provides them with an opportunity to engage with their target audience and build brand awareness.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on the growing trend of canned beer and expand their product lines to reach a wider audience.
2. Brewery Industry - Breweries can leverage the power of rebranding to refresh their image and appeal to changing consumer preferences, in turn attracting new or younger audiences.
3. Event Management Industry - The event management industry can partner with businesses to help them promote their products or services at local events, providing a valuable opportunity for businesses to engage with their target audience and build brand awareness.