The Dorset-based beer and pub firm Hall & Woodhouse, which owns Badger Beers, has created a new craft line called Outland. The Hall & Woodhouse brewery on Blandford St. will produce the Outland line of beers. While it has a new name, brand representatives acknowledged that it is essentially the previous 'Badger Milk Made' stout in a new format. The 5.2% ABV milk stout and a 5% ABV ginger pale ale will be available in a can format when the line debuts in April, while a 5% ABV west coast IPA will be offered on draught at Hall & Woodhouse pubs at first, with cans following in the fall.
"Outland will be going into all Hall & Woodhouse 54 managed pubs and selected pubs within the 109-strong leased/tenanted estate. Outland will also be available at selected beer festivals and events across the spring and summer, including BrewLDN and Teddy Rocks, a music event in Dorset," said Giles Mountford, drinks marketing manager for Hall & Woodhouse.
Canned Craft Stout Lines
Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland
Trend Themes
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Craft Beer in Cans — Canned craft beer is becoming increasingly popular amongst consumers, creating an opportunity for breweries to expand their offerings and reach a wider audience.
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Rebranding to Attract Audience — Rebranding can be an effective strategy for companies to attract new or younger audiences, as well as to refresh their image and appeal to changing consumer preferences.
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Promotion of Local Events — Promoting products at local events can be a valuable marketing strategy for businesses, as it provides them with an opportunity to engage with their target audience and build brand awareness.
Industry Implications
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Craft Beer Industry — The craft beer industry can capitalize on the growing trend of canned beer and expand their product lines to reach a wider audience.
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Brewery Industry — Breweries can leverage the power of rebranding to refresh their image and appeal to changing consumer preferences, in turn attracting new or younger audiences.
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Event Management Industry — The event management industry can partner with businesses to help them promote their products or services at local events, providing a valuable opportunity for businesses to engage with their target audience and build brand awareness.