Half Pops is a line of partially popped popcorn snacks for those who love the taste of popcorn, but also appreciate snacks with a satisfying crunch. With seven delicious flavors to choose from, the salty snacks are perfect for adults and kids alike.
Half Pops is the brainchild of Mike Fitzgerald, who set out to create a crunchier version of popcorn. After testing many different recipes, Fitzgerald came up with a way to create partially popped popcorn snacks from GMO-free corn. Completely free of gluten, artificial flavors or other unnatural ingredients, the snacks are perfect for those who are looking for a healthy afternoon pick-me-up.
With flavors ranging from Caramel & Sea Salt to Brooklyn Dill Pickle, the partially cooked popcorn is a tasty alternative to other snack foods.
Uncooked Popcorn Snacks
Half Pops is a Line of Partially Popped Popcorn Snacks
Trend Themes
1. Partially Popped Snacks - The trend of partially popped snacks is disrupting the traditional popcorn snack industry, providing a unique crunch and texture experience for consumers.
2. Healthy Snacking - The trend of healthy snacking is disrupting the snack industry as companies like Half Pops focus on using natural and gluten-free ingredients to appeal to health-conscious consumers.
3. Flavor Innovation - The trend of flavor innovation is disrupting the snack industry as companies like Half Pops introduce unique and unexpected flavors to diversify their product offerings and appeal to adventurous consumers.
Industry Implications
1. Snack Foods - The snack food industry has an opportunity to innovate by expanding their product lines to include more partially popped snacks that cater to health-conscious and adventurous consumers.
2. Popcorn - The popcorn industry has an opportunity to innovate by creating and marketing partially popped popcorn snacks as a unique and crunchy alternative to traditional popcorn offerings.
3. Gluten-free Food - The gluten-free food industry has an opportunity to innovate by developing new products that cater to health-conscious consumers, using natural ingredients like partially popped popcorn as a healthy snacking alternative.