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BELLAMI Revolutionizes Hair Extension Care Industry

BELLAMI, a leader in the billion-dollar hair extensions industry, introduces BELLAMI Professional Hair Care—the world's first salon-quality hair extension care collection. Developed in collaboration with renowned hair stylists and equipped with clinically proven extension-focused solutions, this collection aims to double the lifespan of hair extensions while enhancing natural hair health.

BELLAMI's professional and at-home collections feature innovative H-2™ and Vita-Seal™ complexes. The H-2™ Complex uniquely combines hydrophilic and hydrophobic properties, targeting different damage areas effectively. The Hydrophilic part reconstructs hair's fundamental bonds, creating a smooth surface, while the hydrophobic portion restores lipids lost during styling.

In addition to professional products, the at-home line complements the salon collection by safeguarding hair from UV and thermal damage. Both ranges seal in the H-2™ Complex and enrich hair with the vitamin-rich Vita-Seal™ Complex, promoting hair health, preventing breakage, and enhancing overall appearance.

Available in Canada, the professional line consists of ten products sold in-salons and online, with an at-home selection of eight items. The collection includes shampoos, conditioners, scalp detox, treatment masks, and a bond fusion system, reducing breakage by up to 63% and tangling by up to 89%. All products are cruelty-free, sulfate-free, paraben-free, and suitable for all hair types and textures, with eco-friendly packaging options.
Trend Themes
1. Improved Hair Extension Care - BELLAMI's new salon-quality hair extension care collection aims to double the lifespan of extensions while enhancing natural hair health.
2. Advanced Hair Care Formulas - BELLAMI's H-2™ and Vita-Seal™ complexes offer innovative solutions for targeting different damage areas effectively and promoting overall hair health.
3. Eco-friendly Hair Products - BELLAMI's cruelty-free, sulfate-free, paraben-free hair care products, with eco-friendly packaging options, align with the growing demand for sustainable beauty solutions.
Industry Implications
1. Hair Extensions Industry - BELLAMI's professional hair care collection disrupts the hair extensions industry by prolonging the lifespan of extensions and enhancing natural hair health.
2. Hair Care Industry - BELLAMI's advanced H-2™ and Vita-Seal™ complexes present disruptive innovation opportunities for the hair care industry, targeting specific damage areas and promoting overall hair health.
3. Beauty Packaging Industry - BELLAMI's eco-friendly hair care products, with sustainable packaging options, tap into the growing demand for environmentally conscious beauty solutions, disrupting the beauty packaging industry.

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