Throughout the summer festival season, many consumers turn to hair chalks as a way to temporarily add color to their locks. While these products typically take the form of solid sticks, Brite Organix launched a series of chromatic hair kits that include syringes filled with liquid hair chalk.
The Brite Organix Unicorn ThermaColour Liquid Hair Chalk is offered in a wide range of color-changing varieties, including shades that shift from purple to blue, and gray to peach when exposed to heat.
The formula is said to be a buildable one that can be applied to both blonde, brunette and colored hair. As the liquid hair chalk comes with an applicator that puts a barrier between the color and one's fingers, the task of enhancing one's hair with vibrant shades has the potential to be simple and mess-free.
Color-Changing Liquid Hair Chalks
Brite Organix's Unicorn ThermaColour Treatments Minimize Messes
Trend Themes
1. Liquid Hair Chalks - As hair chalks typically take the form of solid sticks, providing consumers with liquid hair chalks represents a disruptive innovation opportunity.
2. Color-changing Hair Dyes - Brite Organix's color-changing varieties of hair chalks provide consumers with a fun, temporary and mess-free option for experimenting with hair color and represent a disruptive innovation opportunity for hair dye manufacturers.
3. Applicator Technology for Hair Dye Products - The applicator included with Brite Organix's liquid hair chalks puts a barrier between the color and one’s fingers, presenting an opportunity for innovating the delivery mechanism in other hair dye products.
Industry Implications
1. Personal Care - As consumers seek out temporary and mess-free ways to experiment with hair color, personal care companies that offer such products, like Brite Organix, are poised for growth.
2. Beauty - The trend towards temporary and mess-free hair coloring options, such as Brite Organix's Unicorn ThermaColour Liquid Hair Chalk, represents a disruptive innovation opportunity for the beauty industry as a whole.
3. Hair Care - The introduction of liquid hair chalks and color-changing hair dyes, like those offered by Brite Organix, presents an opportunity for innovation in the hair care industry and companies who embrace the trend may gain a competitive advantage.