For the first time ever, McDonald's is spotlighting fan-created "hacked" menu items across the country for a limited time. These four hacked menu items can be ordered by customers, by name, at participating restaurants across the nation as of the end of January. Through physical locations and the McDonald's app, customers can order custom Menu Hacks and receive the pieces they need to assemble them by hand.
There's The Hash Brown McMuffin, which comes from Sarah Sandlin, who says, "I've been saying for years that the Hash Brown goes inside of the Sausage McMuffin with Egg … that extra little crispy bite is the real breakfast cheat code." The Menu Hacks also includes The Crunchy Double; The Land, Air & Sea; and The Surf + Turf.
Hackable Fast Food Menus
McDonald's is Introducing Four Fan-Inspired "Hacked" Menu Items
Trend Themes
1. Fan-created Hacked Menu Items - Fast food chains can leverage customer creativity and potentially boost sales by spotlighting fan-created, unique menu items.
2. Menu Hacks - Fast food chains can consider offering more customizable menu items and options to encourage customer engagement and creativity, leading to potential sales growth.
3. Assembling Food Items - Fast food chains can explore offering DIY-style menu items, where customers can assemble their own meals and customize them to their liking, potentially driving more customer satisfaction and loyalty.
Industry Implications
1. Fast Food Chain Restaurants - Fast food chains can leverage fan creativity in menu items to create more engaging and customized experiences for their customers, potentially driving more sales growth and customer engagement.
2. Food Delivery Services - Food delivery services can consider partnering with fast food chains to offer and promote fan-created menu items, providing customers with more unique and customizable options that could lead to more repeat business and loyalty.
3. Social Media Platforms - Social media platforms can collaborate with fast food chains to promote fan-created menu items and encourage customers to share their own menu hacks and DIY food creations, potentially leading to more social media engagement and brand awareness for both parties.