To convey the spiciness of its new Mango Habanero King burger, Burger King Mexico created an advertising campaign in Mexico that emphasizes the spicy burger as "Only for Mexicans." The commercial for the new Burger King burger shows footage of American tourists in Cancun who can barely handle the intense level of heat from the new product—as one tourist puts it, "First the sun burns me, then they burn my intestines," and another describes it as "Worse than my ex-husband."
Habanero peppers are about 140 times hotter than the mildest jalapeño pepper, which often provides enough heat for those who are not used to spicy foods.
The fiery Mango Habanero King is made with two grilled beef patties, lettuce, bacon, onions, cheese and mango habanero sauce, which is what provides the kick.
Exclusive Spicy Burgers
Burger King Mexico's Mango Habanero King is "Only for Mexicans"
Trend Themes
1. Spicy Food Trend - The increasing popularity of spicy food has created opportunities for innovative and flavorful products like the Mango Habanero King burger.
2. Localized Marketing Trend - Promoting products as exclusive or specific to a certain group, like the 'Only for Mexicans' campaign, can resonate with consumers and create a sense of exclusivity.
3. Heat-seeking Consumer Trend - The rising demand for spicy and hot flavors presents an opportunity for businesses to cater to heat-seeking consumers with products like the Mango Habanero King burger.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage the spicy food trend by introducing unique and fiery menu items to attract customers.
2. Food and Beverage Industry - The localized marketing trend opens up possibilities for food and beverage companies to create targeted campaigns that resonate with specific consumer groups.
3. Restaurant Industry - Restaurants can capitalize on the heat-seeking consumer trend by offering spicy options on their menus, attracting customers who enjoy bold flavors.