HAAT-ery is a London-based brand that was founded by Arianna and Ajay -- the two have an admiration of traditional headwear and launched a label that celebrates that. HAAT-ery's FW21 collection taps the help of creative minds, as the seasonal capsule is made possible with Omar Adridi and Xenia Telunts.
The name of the brand itself breaks into two sections of meaning: it takes "hat" and borrows the two "A"s from the founders' first names. Lastly, it also incorporates a Hindi phrase that is "Haat" which means "by hand." The handmade headwear are all made with bespoke East Asian textiles and in terms of the design, it nods to Tibetan nomads and their rural lifestyles. The colors are earthy, enforced by weaving and knit textiles.
Tibetan-Honoring Handmade Hats
HAAT-ery's FW21 Collection is Sustainably and Ethically Made
Trend Themes
1. Handmade Headwear Trend - As more consumers prioritize sustainability and ethical practices, the trend of handmade headwear made with bespoke textiles continues to grow.
2. Slow Fashion Trend - HAAT-ery's focus on sustainable and ethical practices aligns it with the growing trend of slow fashion, where consumers prioritize quality over quantity and longevity over disposability.
3. Cultural Nod Trend - HAAT-ery's FW21 collection's nod to Tibetan nomads and their rural lifestyles highlights the trend of consumers seeking cultural nods and representation in fashion.
Industry Implications
1. Fashion Industry - HAAT-ery and its sustainable, ethical, and culturally-nodding approach to fashion highlights opportunities for innovation in the industry towards a more conscious and inclusive approach to design.
2. Textile Industry - The use of bespoke East Asian textiles in HAAT-ery's handmade headwear collection highlights opportunities for innovation within the textile industry towards sourcing and utilizing sustainable and culturally significant materials.
3. Fashion Accessories Industry - The growing trend of handmade headwear and cultural nods provides opportunities for innovation and growth within the fashion accessories industry towards a more sustainable, ethical, and inclusive approach to design.