The Guzman photography featuring Mad Men-inspired dudes in some dapper get-ups is a nod to historical men's fashion and the '50s. The cigar-toting guys that are featured throughout this series are very Mad Men-esque, and incredibly big business. The suits they rock and the slick dos are from another time when the ad age just hit and money was flying free in the wind.
The 'Mr. Salesman' photo speaks of the money-riddled 50s when America was convinced (post WWII) that it was once again impenetrable and unstoppable. Business was booming and ads were all the rage.
Photographed by Constance Hansen and Russell Peacock of Guzman photography, the husband and wife team have truly captured an era, the American style photography is reminiscent of a much revisited time in American history.
Dandy Dapper Dudes
The Guzman Photography Series is Mad Men-Esque
Trend Themes
1. Historical Men's Fashion - Disruptive innovation opportunities can include creating modern takes on classic men's fashion from the 1950s.
2. Mad Men-inspired Photography - There is potential for disruptive innovation in the field of photography by capturing the essence of iconic eras like the 1950s.
3. Nostalgia Marketing - Brands can take advantage of the popularity of nostalgia by incorporating vintage elements into their advertising campaigns.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to revive and reinterpret historical men's fashion styles for modern consumers.
2. Photography - Photography professionals can experiment with capturing the essence of iconic eras like the 1950s to create unique and evocative images.
3. Advertising - Brands in the advertising industry can leverage nostalgia marketing by incorporating vintage elements and themes into their campaigns.