Gushers and Fruit by the Foot are two quintessential fruit snacks from the 90s that many consumers look back on fondly, so this new branding initiative has been completed to keep them relevant for today's teen. The brands both received overhauls thanks to General Mills partnering with Internet personality and TikTok influencer Emily Zugay, and now feature modernized logos that will coincide with consumer preferences. The logos show off a decidedly sleek aesthetic that bring the products to life and elevate the existing branding, which hasn't changed too much over the years.
The Gushers and Fruit by the Foot branding is being launched with a contest that offers fans the chance to win a co-branded bucket hat. Interested parters only need to enter on Zugay's TikTok channel from April 27 to 29, 2023.
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Trend Themes
1. Retro Rebranding - Opportunity for brands to refresh themselves with modern aesthetic while appealing to nostalgia-driven consumers.
2. Influencer Collaborations - Brands can partner with influencers to reach younger target audiences in an authentic way.
3. Social Media Contests - Opportunity for brands to engage with consumers through interactive and fun social media campaigns.
Industry Implications
1. Food and Beverage - Brands can leverage retro rebranding to target nostalgic consumers and influencer collaborations to reach younger audiences.
2. Marketing and Advertising - Influencers playing a significant role in modern-day marketing and advertising, and brands can benefit from their massive followings.
3. Social Media - Growing engagement on social media platforms presents an opportunity for brands to create innovative campaigns like social media contests to increase reach and engagement.