Just in time for Halloween, you can freak out your friends with this very believable piece of bloody Gummy Brain candy.
A package of this Gummy Brain comes with two brainy parts and a small tube of cherry-flavored liquid candy. The brain itself tastes like strawberries. Check out the very funny short skit of a surgery being performed on a dude with Gummy Brain and eating it too featured here.
Implications - Consumers are looking for products that will provide some sort of shock. Designs featuring an unconventional element are appealing to those who desire a surprise in their purchases. Companies trying to increase their appeal could focus on this.
Brainiac Candies
The Gummy Brain is One Smartass Treat
Trend Themes
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Gummy Brain Candies — The trend of unconventional and shocking candy designs could provide opportunities for companies to differentiate themselves from competitors.
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Halloween-themed Treats — The trend of uniquely designed treats during Halloween could present opportunities for companies to create limited edition novelty items.
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Liquid-filled Candies — The trend of liquid-filled candies could provide new opportunities for candy companies to create unique and exciting eating experiences.
Industry Implications
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Confectionery — The Confectionery industry could take advantage of the trend towards unconventional candy designs by creating unique and attention-grabbing products.
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Seasonal Merchandise — The Seasonal Merchandise industry could benefit from the trend towards Halloween-themed treats by offering limited edition novelty items to consumers.
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Food and Beverage — The Food and Beverage industry could explore the trend of liquid-filled candies to create new and exciting eating experiences for consumers.