Nike SB introduces a new iteration of the Dunk Low sneaker model that has a gum bottom outsole unit. The upper is detailed with black and white colors at the top. This follows the Black Gum colorway that recently launched and this White Gum option is made from leather materials.
This is dominated by white colors over the surface, including the laces over the forefoot. Black is added as a pop of contrast along the heel branding, tongue branding, and Swoosh emblems on the sides of the shoe. It all rests on top of a white stitched midsole that sits above the rubber outsole outsole to round out the entire look ready for the Spring 2023 season.
Gum Foundation Lifestyle Sneakers
Nike SB Launches a Gum Bottom Design of the Dunk Low Shoes
Trend Themes
1. Gum Bottom Sneakers - The growing trend of gum bottom sneakers presents an opportunity for footwear companies to incorporate this design feature in their product lines.
2. Minimalist Sneakers - There is a growing trend towards minimalist sneaker designs that prioritize simplicity and comfort, creating a disruptive innovation opportunity for companies to create innovative and comfortable sneakers.
3. Two-tone Sneakers - The trend towards two-tone sneakers presents an opportunity for companies to experiment with color combinations, offering a wide variety of options to consumers.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend of gum bottom sneakers and minimalist sneaker designs to create innovative products and stand out in the crowded market
2. Fashion Industry - The fashion industry can incorporate two-tone sneakers in their collections for the upcoming season, offering consumers a trendy and stylish addition to their outfits.
3. Streetwear Industry - The streetwear industry can capitalize on the growing trend of gum bottom sneakers and incorporate it into their products, offering a unique and stylish design for their customers.