Bravia-balls ad director Nicolai Fuglsig is back in action, but this time with Guinness. At an alleged 10 million euros ($15 million), this is likely the most expensive beer commercial you'll ever watch. The ad is a chain reaction of visual delight, although the end result probably doesn't justify the price tag.
Previously, the ad was only available to those who solved puzzles on the Guinness website.
If it's your thing, check out the Bravia ads, which are nothing short of spectacular:
Guinness $15 Million Tipping Point Ad
by Bravia Ad Director
Trend Themes
1. Interactive Advertising - The use of puzzles on the Guinness website to unlock exclusive content indicates a trend towards interactive advertising.
2. High Budget Commercials - The $15 million price tag of the Guinness ad suggests a trend towards creating high-budget commercials for maximum impact.
3. Visual Spectacle - The visually stunning Bravia ads signal a trend towards creating ads that captivate viewers through breathtaking visuals.
Industry Implications
1. Alcohol and Beverage - The high-budget Guinness ad showcases an opportunity for disruption and innovation within the alcohol and beverage industry to create visually compelling and interactive advertisements.
2. Advertising and Marketing - The emergence of interactive advertising and high-budget commercials presents an opportunity for disruption and innovation within the advertising and marketing industry to engage audiences in new and captivating ways.
3. Entertainment and Media - The visually spectacular Bravia ads highlight an opportunity for disruption and innovation within the entertainment and media industry to create immersive and captivating visual experiences for audiences.