Bravia-balls ad director Nicolai Fuglsig is back in action, but this time with Guinness. At an alleged 10 million euros ($15 million), this is likely the most expensive beer commercial you'll ever watch. The ad is a chain reaction of visual delight, although the end result probably doesn't justify the price tag.
Previously, the ad was only available to those who solved puzzles on the Guinness website.
If it's your thing, check out the Bravia ads, which are nothing short of spectacular: