Guinness The 1759 is a new rare and limited edition amber ale made from a recipe that's 200 years old, intended to be sipped from a stemless champagne flute. Inspired by the growing popularity of craft brews, this "ultra premium beer" was launched for the holiday season as part of Guinness' Signature Series of luxury beers.
Only 90,000 bottles of The 1759 beer will be made, but since it was crafted with the holiday season in mind, thankfully the 25 oz bottles contain enough to serve four. As for the taste, the beer is made with peated malt whiskey, which gives the amber ale the scent of butterscotch, along with caramel and fruit flavors. The 1759 bottles are set to go on sale later this month for about $35 each.
Upscale Amber Ales
Guinness' The 1759 is a Luxury Premium Beer
Trend Themes
1. Craft Brews - The growing popularity of craft brews has inspired the launch of Guinness' The 1759 luxury premium beer.
2. Limited Edition Products - Guinness' The 1759, a rare and limited edition amber ale, presents an opportunity to tap into the trend of exclusivity and scarcity in the beverage industry.
3. Ultra Premium Offerings - Guinness' The 1759, positioned as an ultra premium beer, showcases the potential for high-end products in the beer market.
Industry Implications
1. Craft Beer - The launch of Guinness' The 1759 luxury premium beer highlights the potential for innovative craft beer offerings.
2. Beverage - The limited edition, high-priced nature of Guinness' The 1759 amber ale presents an opportunity for innovation and disruption within the beverage industry.
3. Luxury Goods - Guinness' The 1759, a luxury premium beer, reflects the potential for disruptive innovation in the luxury goods market by offering unique and exclusive products.