Alcohol-Free Irish Stouts

View More

'Guinness 0.0' Offers the Same Great Guinness Taste, Without the Alcohol

Guinness has introduced a new variation of its ever-popular dark Irish stout, called 'Guinness 0.0.

The alcohol-free take on the classic beer is set to launch on October 26th, when it will be available for purchase from Waitrose and Morrison's. After its initial launch date, the stout will make its way to more retailers later in the year, and will be available in pubs starting in the spring season of 2021.

Gráinne Wafer, Global Brand Director at Guinness, spoke to the new addition, stating "The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol."
Trend Themes
1. Alcohol-free Beer - There is an opportunity for alcohol-free beer variation in the beer industry.
2. Innovative Beer Manufacturing - More innovative beer manufacturing methods that cater to non-alcohol drinkers should be developed in the brewing industry.
3. Alcohol-free Drinks - There is an opportunity for the development of more alcohol-free drinks in the beverage industry.
Industry Implications
1. Brewing - The brewing industry can capitalize on the trend of alcohol-free beer brewing.
2. Beverage - The beverage industry is opening up new markets with the innovation of alcohol-free beer and other drinks.
3. Retail - The retail industry can introduce new alcohol-free beer products to cater to the growing demand for healthy alternatives.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE