Guest in Residence is a new brand from model Gigi Hadid that debuted at New York Fashion Week and it shares luxury knitwear pieces made to last for years. As the brand states, "Our mission is to create Future Heirlooms." The collection is full of everyday cashmere basics like hoodies, socks and joggers in vibrant colors ranging from bright orange and apple green to cheerful yellow.
Since the 100% cashmere styles from the brand are made to last lifetimes, the brand makes a point to offer garment care guides that share how to wash and store the items to preserve their longevity. Because cashmere is designed to protect goats in harsh climates, it's a material that's not delicate but in fact rather durable.
At NYFW, Guest in Residence announced itself to the world with a pop-up experience.
Celeb-Created Cashmere Knitwear
Guest in Residence is Gigi Hadid's New DTC Cashmere Brand
Trend Themes
1. Long-lasting Cashmere Fashion - Opportunity to invest in sustainable and durable materials for fashion products.
2. Celebrity DTC Brands - Opportunity for influencers to sell directly to consumers and create unique product lines.
3. Garment Care as a Brand Differentiator - Opportunity to educate customers on how to properly care for products and extend their longevity.
Industry Implications
1. Fashion - Brands can experiment with materials and production techniques to create clothing that is both stylish and long-lasting.
2. Influencer Marketing - Opportunity for celebrities and social media influencers to expand their brand influence by creating and selling their own products.
3. Home Care - Opportunity to create new brands and products that cater to the growing need for proper garment care and maintenance.