Photography and production team Hunter & Gatti have captured the Guess by Marciano Spring Summer 2012 collection in a chic campaign comprising a series of beautiful images and a film.
The Guess by Marciano Spring Summer 2012 campaign features models Heidi Lindgren, Klara Wester and Eugen Bauder. The three look glamorous and elegant as they pose poolside in vibrant and colorful pieces from the upcoming Guess by Marciano collection. With styling by Martina Nilsson, the campaign showcases the collection's bold gowns, dresses and summer separates in hues ranging from bright orange to aqua. Beautiful prints and patterns make their mark on dresses and a chic bathing suit while eye-catching beaded necklaces, embellished earrings and gold baubles finish the looks.
Watch the video here to see more of the Guess by Marciano Spring Summer 2012 campaign by Hunter & Gatti.
Colorfully Chic Poolside Captures
Guess by Marciano Spring Summer 2012 by Hunter & Gatti
Trend Themes
1. Vibrant Summer Hues - Opportunity for fashion brands to experiment and innovate with bold color palettes for their collections
2. Poolside Chic - Potential for luxury hotels and resorts to create unique, stylish poolside experiences for guests
3. Fashion Photography and Film Production - Opportunity for specialized production companies to offer services to fashion brands for high-quality campaign shoots and films
Industry Implications
1. Fashion - Fashion brands can incorporate vibrant summer hues to their collections to cater to a bold and daring customer base
2. Hospitality - Luxury hotels and resorts can differentiate their brands by creating high-end, stylish poolside experiences for guests
3. Creative Services - Production companies specializing in fashion photography and film production can offer services to brands looking to innovate and create stunning campaigns and films for their products