People have different approaches to books; some keep them on a shelf forever, while others love to pass them on. I belong to those who love the share the story, the lessons and the inspiration, which is why NamelessleTTer appeals to me.
NamelessleTTer is a blog that encourages people to create personalized bookmarks, and leave them inside books destined for the hands of others. Some people leave these books laying in public places, while others donate them to used bookstores.
The goal of the NamelessleTTer blog is to collect images of these incredibly unique bookmarks. The gallery above shows 6 examples of the types of creative makers people have found, along with the name of the book in which it was discovered.
The site is still a baby, and these are actually the only images posted thus far, but the author encourages those who create their own, or discover, personalized notes in books to send them in to share with the world.
My favourite? "My boss thinks I'm working hard!!!" left in Playboy.
Guerrilla Bookmarks
NamelessleTTER Features Personalized Book Markers
Trend Themes
1. Personalized Bookmarks - Opportunity for businesses to offer customized bookmarks that appeal to consumers' individuality and interests.
2. Book Sharing - Potential for platforms that facilitate the sharing and exchange of books among readers, creating a sense of community.
3. User-generated Content - Opportunity to create platforms or blogs where users can contribute and share their own creative bookmarks and notes.
Industry Implications
1. Printing and Publishing - Printing companies can offer personalized bookmark printing services to cater to a niche market.
2. E-commerce - Online bookstores can incorporate features like book sharing and personalized bookmarks to enhance customer engagement and retention.
3. Social Media - Platforms can be developed to facilitate the sharing of user-generated content related to personalized bookmarks and book experiences.