Multi-disciplinary art series and label Guerilla Group introduces its brand new collection for Spring/Summer 2018 entitled 'Runaway Heroes.' The label draws in a strong influence of 90s Hong Kong crime films and the aesthetic is translated through the offerings and the lookbook theme. The 90s crime scene is infused with the label's iconic militaristic inspiration with a color palette of olive green, grey, and black in contrast to the neon-lit lookbook background.
A staple piece offered in the new Guerilla Group Runaway Heroes collection is the Stability Cargo Jogger Pants that have multiple enclosures. Some other items delivered in the range include a series of graphic t-shirts, reversible hoodies, and Japanese raw denim from Kaihara CORDURA Denim. The capsule is now available to shop online at Guerilla Group.
90s-Inspired Militaristic Streetwear
Guerilla Group Drops Its Runaway Heroes Collection for SS18
Trend Themes
1. 90s-inspired Streetwear - Opportunity to incorporate 90s Hong Kong crime film aesthetics into streetwear designs.
2. Militaristic Clothing - Potential for innovative designs combining functionality and style for military-inspired clothing.
3. Japanese Denim - Emerging market for high-quality Japanese raw denim and potential for sustainable production methods.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers to incorporate 90s-inspired streetwear and militaristic designs into their collections.
2. Textile Industry - Potential for textile companies to develop durable and sustainable materials for military-inspired clothing and Japanese raw denim.
3. Film Industry - Opportunity for film studios to produce content that incorporates the 90s Hong Kong crime genre and inspires fashion and streetwear designers.