For the first flagship store opening in Shanghai, this European brand launched the Media Markt guerilla event. The city of billboards, LEDs and flashing lights was colored red for the Media Markt guerilla stunt, with more then 1000 movers, 40 trucks and 20 trycicles through the streets.
This new, foreign brand has a great challenge to be in focus of all Chinese potential customers; however, chances of infiltrating the market are looking up with this loud, bold approach. A brand promotion stunt like the Media Markt guerilla event has never been held before in China.
Corporate Flash Mobs
Media Markt Turns Delivery Into Publicity
Trend Themes
1. Brand Guerilla Events - Opportunity for brands to make a bold statement and gain attention through large-scale, unconventional events.
2. Stunt Marketing - Utilizing attention-grabbing, unexpected events to generate buzz and increase brand exposure.
3. Innovative Brand Promotions - Exploring new and unconventional ways to promote brands and capture the interest of potential customers.
Industry Implications
1. Retail - Opportunity for retail businesses to create unique and memorable experiences to attract customers and differentiate from competitors.
2. Event Management - Demand for event management services to plan and execute large-scale, attention-grabbing brand promotions and stunts.
3. Advertising and Marketing - Increased demand for creative advertising and marketing strategies that break through the clutter and capture consumer attention.