The Gucci Pre-Fall 2012 campaign takes the brands most loyal enthusiasts on to a tour of an old aristocratic home. Models Abbey Lee Kershaw, Karmen Pedaru and Jacquelyn Jablonski stand out amid book cases and leather-clad furnishing, all the while gazing straight ahead at the camera.
There is something discernibly haunting about this Gucci campaign. The beautiful faces of the supermodels contrast with fireplaces and mirrored table tops, the exact fixtures that one would find in a vintage murder mystery film. The women moreover appear to be plotting, and while the crux of their plot remains unknown, one can only imagine what may be lurking behind this haute couture set.
These Gucci advertisements were captured by photography duo Mert & Marcus who effortlessly displayed the genius that is the label's shoes, bags, skirts and trench coats.
Murder Mystery Photoshoots
The Gucci Pre-Fall 2012 Campaign Displays Eerie Activity
Trend Themes
1. Murder Mystery Aesthetic - There is an opportunity for fashion brands to create campaigns with a murder mystery theme, using eerie and haunting visuals to add a unique and memorable aesthetic.
2. Vintage-inspired Fashion - Vintage-inspired fashion is on the rise, with consumers looking for styles that harken back to classic eras such as the aristocratic home setting depicted in this campaign.
3. Models as Characters - Brands can leverage the popularity of models by casting them as characters in their campaigns, creating a story that adds an extra layer of intrigue and engagement to the visuals.
Industry Implications
1. Fashion - The fashion industry can leverage the eerie and vintage aesthetic of murder mystery to create unique and memorable campaigns that connect with consumers.
2. Photography - Photographers can work with brands to create campaigns that use storytelling and character development to create visuals that capture the viewer's imagination.
3. Entertainment - Movie and TV studios can use the popularity of murder mystery and vintage aesthetics depicted in campaigns like this as inspiration for new productions, catering to audiences' love of suspense and fashion.