Jewel-Informed Technical Sneakers

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Tasaki and ASICS Join on a Pair of Joint GT-2160 Sneakers

Japanese jewelry brand Tasaki works together with ASICS to present a special iteration of the GT-2160 sneaker model for the season. The two Japanese brands create a pair of exclusive sneakers highlighted by the pearl accents over the forefoot. It is a part of Tasakoi's celebrations of its 70th-anniversary milestone.

Over the upper is a pearl veil that covers the base made from a shiny mesh palette taken from Tasaki's own Balance and Danger jewelry collection. Under the shoe is the classic GT-2160 sneaker designed with a cream colorway palette before being accented by the iridescent coating to allow the pearls to stand out together. The shoe uses Akoya pearls and due to the opulent design, the shoe is priced k between ¥165,000 (roughly $1,088) to ¥4,411,000 ($29,107).
Trend Themes
1. Luxury-inspired Sneaker Collaborations - Exploring partnerships between high-end brands to elevate sneaker designs with luxurious materials and unique aesthetics.
2. Jewelry-infused Footwear Collections - Integrating precious gems and elements of high-end jewelry into shoe designs to create exclusive and opulent footwear options.
3. Celebratory Milestone Collaborations - Leveraging special occasions to create limited-edition sneaker releases that commemorate significant anniversaries or milestones within brands.
Industry Implications
1. Fashion - Exploring innovative ways to merge luxury fashion elements with athletic footwear to cater to a niche market segment.
2. Jewelry - Finding opportunities to expand into the footwear industry by infusing unique and high-value materials into shoe collaborations with fashion brands.
3. Retail - Capitalizing on special events and milestones to create exclusive product releases that drive customer engagement and brand loyalty.

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