Cecilie Bahnsen works in collaboration with ASICS to launch a new iteration of the GT-2160 sneaker model. The silhouette has been transformed to a Mary Jane hybrid model and this follows the previous collaboration where the shoe was embellished with dynamic detailing.
The designer aims to celebrate the blend of everyday couture through feminine looks, fusing that together with the technical expertise of ASICS for a unique hybrid look. The shoes are now available to shop online and it is detailed with sci-fi looks around the front. The campaign is shot by Japanese photographer Takashi Homma. According to the press release, Homma was looking to "exude a sense of freedom." The shoes come in two colorway options of black or white.
Sleek Mary-Jane Sneaker Hybrids
Cecilie Bahnsen and ASICS Join Forces on the GT-2160
Trend Themes
1. Mary-jane Sneaker Hybrids - The collaboration between Cecilie Bahnsen and ASICS on the GT-2160 model introduces a hybrid design that combines the aesthetics of Mary Jane shoes with the functionality of sneakers.
2. Feminine Sneaker Couture - The Cecilie Bahnsen and ASICS collaboration explores the fusion of feminine couture and sportswear, creating a disruptive innovation opportunity for brands to design sneakers that appeal to the fashion-conscious consumer.
3. Sci-fi-inspired Footwear - The GT-2160 Mary Jane hybrid sneakers, featuring sci-fi looks around the front, demonstrate the potential for futuristic-inspired designs in the footwear industry, paving the way for disruptive innovation in shoe aesthetics.
Industry Implications
1. Fashion and Apparel - The collaboration between Cecilie Bahnsen and ASICS on the GT-2160 Mary Jane sneaker hybrids offers a disruptive innovation opportunity for the fashion and apparel industry to explore new footwear design concepts.
2. Sportswear - The collaboration between Cecilie Bahnsen and ASICS on the GT-2160 Mary Jane sneaker hybrids opens up possibilities for disruptive innovation in the sportswear industry by combining style and performance in footwear.
3. Photography and Fashion Campaigns - The collaboration between Cecilie Bahnsen and ASICS on the GT-2160 Mary Jane sneaker hybrids, captured in a campaign by Japanese photographer Takashi Homma, showcases the potential for disruptive innovation in photography and fashion campaign collaborations.