The rise of adventurous lifestyles amongst different consumer demographics has many seeking out products to help support their endeavors, which is being responded to with new solutions like the G-Shock G-Steel Connected watch.
Boasting a stylish yet rugged aesthetic, the timepiece has a carbon bezel to ensure it's durable enough to withstand whatever you can throw at it. The distinctive design of the timepiece allows it to stand out from the other options on the market, while smartphone connectivity allows you to sync the time in an instant. This acknowledges the growing number of consumers partaking in international travel to easily allow for adjustments when arriving at a new destination.
The G-Shock G-Steel Connected watch is versatile enough for wear during adventure or the everyday and is priced at $700.
Connected Carbon Bezel Timepieces
The G-Shock G-Steel Connected Watch is Ruggedly Powerful
Trend Themes
1. Adventure Watches - The advent of an adventurous lifestyle among diverse consumer demographics creates an opportunity for watches that offer both style and durability.
2. Smartwatch Connectivity - The growing number of consumers travelling internationally requires the time adjustment feature of smartwatch connectivity in new timepieces.
3. Rugged Aesthetic - The rising demand for durable watches that can withstand the wear and tear of adventurous activities results in the popularity of timepieces with a rugged aesthetic.
Industry Implications
1. Luxury Watches - High-end watchmakers can disrupt the market with a line of adventure watches using innovative materials and smartwatch technology.
2. Outdoor and Adventure Gear - Companies manufacturing outdoor and adventure gear have an opportunity to diversify their product line by producing durable watches that cater to their adventurous customers.
3. Fashion Accessories - Fashion brands have an opportunity to expand into adventure and outdoor gear markets by producing fashionable items with durable materials, like watches, in mind