The G-Star RAW Spring/Summer 2013 commercial features musical sensation Skrillex. The whimsical video titled 'The Art of Raw’ deconstructs the process of creating denim set against the backdrop of a heavy Skrillex soundtrack.
The video is an intense video compilation of fabrics coming together and formulating a well-constructed garment. G-Star is a label known for its impeccable attention to detail and refined casualwear for men. The contemporary brand decided to opt for an unconventional campaign to showcase its latest collection. The G-Star RAW 2013 line-up is denim-laden and filled with custom craftsmanship.
The G-Star RAW Spring/Summer 2013 campaign featuring Skrillex is bold, modern and will be a fan favorite for music lovers and fashion forward men alike.
Dissected Denim Commercials
The G-Star RAW Spring/Summer 2013 Campaign Features Skrillex
Trend Themes
1. Deconstructed Denim - Exploring the trend of deconstructed denim in fashion advertising, creating opportunities for unique and unconventional campaigns.
2. Music-fashion Collaborations - Embracing the trend of collaborations between musicians and fashion brands, providing an opportunity to reach a wider audience and generate buzz.
3. Custom Craftsmanship - Highlighting the trend of custom craftsmanship in denim design, allowing for unique and high-quality garments.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of deconstructed denim and music-fashion collaborations to create innovative and attention-grabbing campaigns.
2. Music - Music industry can explore partnerships with fashion brands to enhance their brand image and reach new audiences.
3. Retail - Retailers can showcase and promote custom craftsmanship in denim to attract discerning customers looking for unique and high-quality garments.